TikTok's New "Add to Music App" Feature Revolutionizes Music Discovery
TikTok, a leading platform for music discovery, has introduced an exciting new feature called "Add to Music App." Collaborating with major streaming services like Amazon Music and Spotify, this feature allows users in the US and UK to easily save songs they discover on TikTok directly to their preferred music platforms.
The "Add Song" button appears next to track names in the For You Feed, enabling users to quickly save their favorite tracks with just a click. When using the feature for the first time, users can select their preferred music service and choose where to save the song. Default options include the "TikTok Songs" playlist on Amazon Music or the "Liked Songs" playlist on Spotify, but users can also create new playlists or add songs to existing ones.
Benefits for Viralsound
This innovative feature aligns perfectly with Viralsound.com's mission to promote musicians globally. The "Add to Music App" function provides artists with an additional way to reach a wider audience by connecting TikTok's dynamic community with major streaming services, enhancing their visibility and potential for virality.
Ole Obermann, TikTok's Global Head of Music Business Development, highlighted the importance of this feature, stating, "This creates a direct link between discovery on TikTok and consumption on music streaming services, making it easier for fans to enjoy full-length songs and adding value for artists and rights holders."
Amazon Music's Director of Business Development, Karolina Joynathsing, echoed this sentiment, emphasizing the collaboration's goal of transforming spontaneous discoveries into lasting fan engagement. Spotify's Vice President, Sten Garmark, also noted the importance of bridging the gap between artists and fans across platforms.
As TikTok cements its role as a major player in music discovery and promotion, "Add to Music App" is poised to enhance the user experience by fostering connections between TikTok’s vibrant community, streaming services, and the promotional opportunities offered by Viralsound.com.
Stay tuned for the rollout of this feature in the US and UK, with plans to expand to additional markets. The collaboration between TikTok and leading music streaming services, along with Viralsound.com's ability to showcase your music through popular TikTok creators, presents a unique and powerful platform for music promotion and artist exposure.
Note: The feature is available to Prime members and Amazon Music Unlimited customers on Amazon Music. Users can choose from installed music apps, with tracks being saved to specified default locations on each service.